LG 52LD550 52" 1080p 100Hz LCD TV

Product Highlights

• Full HD 1080p Resolution
• 150,000:1 Dynamic Contrast Ratio
• TruMotion 100Hz
• 24P Real Cinema
• Easy Picture Calibration
• Clear Voice II
• WiFi Ready
• Real Cinema 24p
• USB 2.0 (JPEG/MP3)

The LG 52LD550 52" Class Full HD 1080p LCD TV packs a vast amount of great high-end specs and convenience features in an affordable TV that will complement any room in your house.

The combination of Dynamic Contrast, which delivers a ratio of 150,000:1 and full 1080p HD, makes the 52LD550 a remarkable TV by any standard. But that's just the beginning. LG hasn't sacrificed creature comforts for strong specs.

Since every room is different, the 52LD550 employs an Intelligent Sensor to automatically calibrate the optimal settings to match the color and light level of your specific space. If you would like to take it further, you can activate the Picture Wizard II Self-Calibration function and take charge of specific quality settings like sharpness, backlight level, tint, color and black level. The 52LD550 is also ISFccc Ready, meaning that it can be professionally calibrated to your specs and the settings saved as a preset. You can switch back and forth from the factory settings with the push of a button.

The 52LD550's wide connectivity, which includes 4 HDMI connections, enables 1-cable connection of your A/V components. The USB inputs (2x) allow you to share JPEG slide shows and videos (including DivX HD) with your friends. Real Cinema technology displays HD movies just as they were shot in 24p (24 fps) for an authentic theater experience at home, while Clear Voice II balances the voice channel in relation to swelling music or background noise, so you never miss a word of dialogue. TruMotion 120Hz ensures smooth, judderless action sequences without a single detail getting lost in the blur, especially during the big game. NetCast Entertainment opens the door to the world of Internet programming without a computer and if you do want to use one you can do it wirelessly thanks to WiFi capability (requires adapter).

In addition to all of the above, the 52LD550 is loaded with convenience features like a sleep timer, Parental Control, Closed Captioning A/V input labeling and Favorite Channel Programming. Lastly, Energy Star compliance means that you'll be saving money while helping to save the environment.

Double the Detail

This stunning picture is the reason you wanted HDTV in the first place. With almost double the pixel resolution, Full HD 1080p gives it superior picture quality over standard HDTV. You'll see details and colors like never before.

Entertainment on Tap

This is the end of "there's nothing on." NetCast Entertainment Access brings the best Internet services direct to your TV - no computer required. Instantly access movies and TV shows, news and weather and the world's largest library of HD movies in 1080p.

Full HD Where You Want It

The best place for your TV isn't always near the cable. Wireless 1080p Connectivity lets you cut loose from messy wires and still get a stunning Full HD picture. Note: Wireless media kit required and sold separately.

150,000:1 Contrast Ratio

Experience deeper blacks and greater picture detail, especially in shadowy scenes.

Find the Perfect Picture

Get easy self-calibration with on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels. Take the guesswork out of picture adjustments with this simple-to-use feature. It's not actually magic, but it will sure seem that way.

Wise and Not Wasteful

With LG's Smart Energy Saving features, you can conserve money and energy.

Customized Enjoyment

Sports, movies and video games are best enjoyed with customized settings. With AV Mode, you can easily select from one of three picture modes for Cinema, Sports, or Games to enjoy an optimized picture and sound experience.

View It in the Right Light

Don't strain your eyes. Let your TV do the adjustments for you. Intelligent Sensor automatically optimizes the picture to the lighting and color conditions in the room for a more enjoyable viewing experience.

ISFccc Ready

LG's ISFccc Ready HDTVs contain the detailed standards necessary to allow professional calibration of brightness, contrast, tint, sharpness, color levels and much more to meet local lighting conditions for both day and nighttime viewing. Settings are added to preset modes for easy access from your LG remote. Once established, you can switch between these professional presets and LG factory settings at will.

Bring Theater to the Couch

Stay in for the theater. Enjoy a true cinema-like experience in your own home with movies the way they are meant to be seen. LG's Real Cinema technology displays 24p source frames on your screen, the same as on a movie screen. If you love movies, you'll love Real Cinema.